Experience the magic of the holiday season in Downtown Baraboo, where twinkling lights, locally owned shops, and cozy small-town charm come together to create a scene straight out of a Hallmark movie. With over 40 unique boutiques, horse-drawn wagon rides, and visits with Santa every Saturday, the Courthouse Square is alive with festive spirit all season long. Discover why shopping local in Downtown Baraboo feels like stepping into your own Gilmore Girls moment.

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Kick off the holiday season in the heart of Downtown Baraboo with our biggest shopping weekend of the year! Join us for Black Friday, where doors open at 8 AM with 25% off the entire store until 10 AM and 15% off until 4 PM. Then come back for Shop Small Saturday to enjoy 15% off all day long and a free gift for the first 5 shoppers who spend $50+. Celebrate community, support local, and enjoy the magic of the holidays at Johnny’s Girl Boutique.

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This holiday season, it’s all about the little touches that bring big joy. At Johnny’s Girl Boutique, our New Arrivals are perfect for stuffing stockings with cozy, festive, and fun surprises. Think Wool Snowflake Socks, playful Alice Velvet Hair Bows, sparkly Vintage Gold Astrid Earrings, and beauty must-haves like Lola Lip Tint by Poppy & Pout. Add whimsical touches like the Holiday on Ice Mini Jigsaw Puzzle, Snowflake Snap Clip Ornament Set, or practical gifts like Gracie Notepad and Estée Gel Pens. From cozy to chic to fun, our stocking stuffers are curated to make every stocking special. Shop online or in downtown Baraboo to add holiday cheer this season.

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